Why Do Lubricant Brands Prefer Plastic Displays Over Metal Ones?

Struggling with heavy, expensive display racks? Your lubricant products deserve a better showcase, but metal stands drain your budget and are a hassle to deploy in stores.

Lubricant brands choose plastic displays¹ for their significant cost savings², lightweight design³ for easy assembly and mobility, and superior design flexibility⁴. This allows for rapid, budget-friendly deployment⁵ of eye-catching racks that drive sales, despite the product's weight.

I've been in the POS display industry for over 15 years. Many of my clients, especially from big lubricant brands, ask this same question. They see a heavy product like motor oil and immediately think of metal for strength. But the reality of what works best on the retail floor is often surprising. Let's break down the real reasons why plastic so often wins in this category.

Can Choosing Plastic Displays Really Lower Your Overall Costs?

Are high display costs eating into your profit margins? Metal racks look sturdy, but their price tag and associated expenses can be a major financial burden for large rollouts.

Yes, plastic displays¹ significantly lower costs. Production is often less than one-third the price of metal. This direct saving allows brands to deploy more units or offer more competitive pricing on their lubricant products, boosting overall campaign ROI.

When a brand manager plans a nationwide campaign, they're not just buying one rack. They need hundreds, maybe thousands. I always tell them to look at the total cost, not just the unit price. The initial production cost saving with plastic is huge. But the savings don't stop there. Think about shipping. Plastic is much lighter than metal. This means lower freight costs, which really adds up for international distribution or large-scale domestic campaigns. Then there is the setup cost. You don't need to hire a special team to go to every store. One store clerk can assemble our K.D. displays without any tools. This completely removes installation fees from the budget.

Here’s a simple comparison I share with my clients:

These factors combined create a massive cost advantage. It allows brands to get more branded displays in more stores for the same budget, which is a powerful way to increase visibility and sales.

Are Plastic Displays Strong Enough and Easy for Store Staff to Handle?

Worried your store staff can't handle bulky displays? Heavy metal racks are difficult to assemble and move, leading to poor placement and frustrated employees, ultimately hurting your sales.

Absolutely. Our modern plastic displays¹ are engineered to be both lightweight and incredibly strong. A single store employee can assemble one in minutes without any tools. Their portability means staff can easily reposition them to high-traffic areas⁷ to maximize product visibility.

Many purchasing managers are surprised by the strength of our plastic displays¹. They have an old idea that plastic is weak. But we use high-quality, engineered materials. Our K.D. displays can easily support 23-30kg per shelf. That's more than enough for rows of heavy lubricant bottles. The real magic, though, is in the usability. I designed these displays based on my early experience seeing how store staff struggled with heavy fixtures. A display that is hard to build or move often ends up forgotten in a back room. Our displays are different, and that's why they work.

Key Usability Features

• Tool-Free Assembly: All the components just snap together. I've seen female clerks put one together in under five minutes. No strength or technical skill is needed.
• Lightweight Construction: The entire unit is light. Moving it from the stockroom to the sales floor is a simple, one-person job.
• Modular Design: The knock-down (K.D.) structure means it ships in a small, flat box. This saves a lot of space in crowded stockrooms before it's needed.

This ease of use ensures your investment is actually seen by customers. It empowers local store teams to manage your brand's presence effectively.

How Can Plastic Displays Accelerate Your Speed to Market?

Is your product launch delayed by long display production times? Waiting months for custom metal racks means missing key sales windows⁸ and letting competitors get ahead.

Plastic displays offer unmatched speed. Because we have existing molds, we skip the lengthy tooling process. Brands simply choose a size and color, provide their logo and ad copy, and we can start production immediately. This dramatically shortens lead times.

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A common frustration for Brand Managers is the long lead time for custom fixtures. Metal fabrication is a multi-step process. It involves cutting, welding, and powder coating, all of which takes time. With our plastic displays¹, the process is streamlined. My company, Bosen Plastics, has over 20 standard sizes with ready-made molds. This is the foundation of our 'Rapid Retail Activation Program'. The customization is all about the branding—the color and printed graphics—not rebuilding the structure from scratch. This makes a huge difference in timing.

Here is how we accelerate the process for our clients:

This speed means you can be more agile and react quickly to market opportunities. If you need to launch a special promotion or enter a new sales region, you don't have to wait months for your displays. We can get them produced and shipped in a fraction of the time.

Conclusion

Plastic displays give lubricant brands lower costs, easier store-level handling, and faster market entry. They are the smart, strategic choice for impactful and efficient retail campaigns⁹.