How Lightweight Plastic Display Racks Transformed Heavy-Duty Lubricant Merchandising

Why Are Traditional Metal Display Racks Failing Lubricant Retailers?

How Can Custom Display Solutions Cut Display Costs by 70%?

What Makes Plastic POS Displays the Smart Choice for Outdoor Product Promotion?

One of our lubricant brand clients was really struggling with how to display their automotive oils and lubricants properly across different retail chains and outdoor events. They're a pretty big player in the automotive aftermarket, but they needed something that could handle heavy products without being a pain to work with in various retail settings.

Traditional metal display racks struggled with weight and weather resistance challenges

The Challenge

Their old metal display racks were causing them some serious headaches. Sure, the iron displays were strong enough, but they were way too heavy for the marketing teams to handle easily. The female staff at retail stores had a really hard time putting them together - they always needed someone to help, and that wasn't always possible. This became a real problem during outdoor promotions where you need to move things around quickly.

But here's what really got them frustrated - the metal racks kept getting ruined by weather. Whenever it rained, they'd start rusting, which made them look terrible and weakened the structure too. This basically killed their outdoor marketing plans and meant they had to keep replacing displays all the time. Plus, the assembly was so complicated that setup took forever, which really hurt when they had tight promotional deadlines.

Weather damage and rust issues plagued the old metal display systems

Our Solution

So Youde Plastic Limited stepped in with a lightweight plastic display solution¹ using high-quality PP plastic materials designed specifically for heavy-duty use. Our plastic POS display manufacturing² know-how let us build racks that could hold up to 30kg per shelf while staying super lightweight.

The cool thing was we already had almost 30 different display rack molds in our inventory, so the client could just pick the right size from our catalog. This saved them a ton of money on custom tooling but still gave them bespoke plastic products that fit their brand perfectly. We worked with them through our product design and development process to customize logos, pick colors, and integrate advertising panels - basically creating a fully branded display that really showed off their lubricant products.

Our quality plastic fabrication³ used weather-resistant PP materials⁴ that could take a beating and stay flexible. The best part? No joints or welds like those metal displays, so no weak spots that could break. And obviously, plastic doesn't rust, so they work great in any weather.

New lightweight plastic display racks with custom branding and weather-resistant design

Results

The difference was huge right away. They cut costs by 67% compared to their old metal displays - production costs dropped to less than a third of what they used to pay. The lightweight design made everything so much easier - now one person could assemble and move these displays no problem.

Since they don't rust or get damaged by weather, replacement costs basically disappeared, and the reusable design meant long-term savings. What really impressed them was our production speed - samples ready in 3 days, full production done in 15 days. They never had to worry about missing selling seasons again.

This B2B manufacturing partnership⁵ has been working great - they've been reordering every quarter for the past year, and they've expanded to over 300 retail locations plus tons of outdoor events.

Successful deployment across 300+ retail locations and outdoor promotional events

Client Testimonial

"These plastic display racks totally changed our merchandising game. They're so easy to handle, completely weather-proof, and we can customize them exactly how we want to show off our brand. Just the cost savings alone made our marketing budget go way further."

Conclusion

This whole project shows how smart plastic display solutions can solve real retail problems while saving money and making operations way more efficient. Our approach to custom vacuum forming⁶ and plastic display manufacturing helps brands get past old limitations and actually hit their merchandising goals.

Want to upgrade your product displays? Get in touch with Youde Plastic Limited and see how our custom plastic solutions can boost your retail presence while cutting costs and making everything run smoother.